This introductory module provides learners with the practical knowledge and creative skills required to develop, execute and evaluate advertising and promotional campaigns in contemporary business environments. It is designed for individuals interested in advertising, media, business communication and entrepreneurship, with no prior experience required. Participants will explore the advertising and promotional mix, audience targeting, media planning, copywriting, social and digital advertising, creative briefing and promotional activations. The module places strong emphasis on applied learning, bridging creative conceptualisation with real-world campaign execution. Through case studies, practical workshops, campaign design exercises and peer feedback, learners will develop the ability to select appropriate media, create persuasive promotional content, plan experiential activities and assess campaign performance using basic analytics and return-on-investment measures.